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Welcome to New Zealand's premier crossfit equipment store

Industrial Athletic is New Zealand’s premier manufacturer of strength & fitness equipment. Priding ourselves on unparalleled customer service and a relentless pursuit for quality, we will provide all the hardware you need to achieve your goals, from functional training, olympic and powerlifting, right through to specific equipment for sports like crossfit. And it really doesn’t matter whether you’re a beginner, weekend warrior, elite athlete or gym owner wanting a state of the art facility fit out, we have you covered from bar to bumper and back, with leading brands like Training Mask, Inov8, Concept 2, Pendlay, Rehband and Rock Tape. But wait there’s more! To make sure you’re a 100% happy with your online purchase, we will offer you a 100-day money back guarantee. That’s right, unless you’re a happy camper you can return any piece of equipment you bought from us within 100 days, no questions asked. * * Conditions apply

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